Services Marketing : An Asia-Pasific and Australian perspective
by
Patterson, Paul
Title
:
Services Marketing : An Asia-Pasific and Australian perspective
Author
:
Patterson, Paul
ISBN
:
9780733986789
Personal Author
:
Patterson, Paul
Edition
:
4th ed.
Publication Information
:
Australia : Pearson, 2007.
Physical Description
:
608 p. ; 25 cm.
General Note
:
Includes index
Subject Term
:
Service industries -- Australia -- marketing
Service industries -- New Zealand -- Marketing
Service industrie -- pacific area -- marketing
Customer services -- Australia -- Marketing
Customer services -- New Zealand -- marketing
Customer services -- pacific area -- Marketing