Framework marketing management
by
 
Kotler, Philip

Title
: 
Framework marketing management

Author
: 
Kotler, Philip
 
Keller, Kevin Lane

ISBN
: 
9780136026600

Personal Author
: 
Kotler, Philip

Edition
: 
4th ed.

Publication Information
: 
New Jersey : Pearson, 2009.

Physical Description
: 
xxii, 362 p. : ill. ; 24 cm.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Keller, Kevin Lane