The rise of brands
by
 
Moor, Liz

Title
: 
The rise of brands

Author
: 
Moor, Liz

ISBN
: 
9781845203832

Personal Author
: 
Moor, Liz

Publication Information
: 
Oxford : Berg , 2007.

Physical Description
: 
xi, 188 p . ; 24 cm

Subject Term
: 
Branding (Marketing)
 
Brand name products -- History
 
Branding consultants
 
Intellectual property -- Management
 
Marketing -- Social aspects


LibraryItem BarcodeMaterial TypeShelf Number
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004110025Adult Reference(R)658.827/MOO