The branding of MTV : will internet kill the video star?
by
Temporal, Paul
Title
:
The branding of MTV : will internet kill the video star?
Author
:
Temporal, Paul
ISBN
:
9780470822715
Personal Author
:
Temporal, Paul
Publication Information
:
Singapore ; Hoboken, NJ : John&Wiley, c2008.
Physical Description
:
xi, 246 p. ; 24 cm.
Subject Term
:
Music video
Branding (Marketing)
Brand name product -- Management
MTV networks
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul | 39292004180318 | Adult Bussiness & Economic (openshelf) | 384.5506573/TEM | Economy & Business |