Integrated advertising, promotion, and marketing communications
by
Clow, Kenneth E.
Title
:
Integrated advertising, promotion, and marketing communications
Author
:
Clow, Kenneth E.
Baack, Donald
ISBN
:
9780131866225
Personal Author
:
Clow, Kenneth E.
Edition
:
3rd ed.
Publication Information
:
Upper Saddle River, New Jersey : Prentice Hall, 2007.
Physical Description
:
xxii, 515 p. : ill, ; 28 cm.
Subject Term
:
Communication in marketing
Advertising
Added Author
:
Baack, Donald