Market Research : An applied orientation
by
Malhotra, Naresh K
Title
:
Market Research : An applied orientation
Author
:
Malhotra, Naresh K
ISBN
:
9780132221177
Personal Author
:
Malhotra, Naresh K
Edition
:
5th ed.
Publication Information
:
Upper Sadle River (New Jersey) : Pearson, 2007
Physical Description
:
xxix, 811 p. ; 29 cm
General Note
:
Includes CD/DVD
Subject Term
:
Marketing -- Research
Marketing research -- methodology
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004114995 | Adult Reference | (R)658.83/MAL | Reference Material |