Made to stick : Why some ideas take hold and others come unstuck
Title
: 
Made to stick : Why some ideas take hold and others come unstuck

ISBN
: 
9780099505693

Publication Information
: 
London : Arrow books, 2008.

Physical Description
: 
291p. ; 20 cm.

General Note
: 
Includes index.

Subject Term
: 
Social psychology
 
Contagion (Social psychology)
 
Context effects (Psychology)