Encyclopedia of strategic management :Marketing planning and evaluation
by
Lancaster, Geoff
Title
:
Encyclopedia of strategic management :Marketing planning and evaluation
Author
:
Lancaster, Geoff
Massingham, Lester
ISBN
:
9788124202692
Personal Author
:
Lancaster, Geoff
Edition
:
1st
Publication Information
:
London : Crest Publishing House 2002
Physical Description
:
187 p. ; 25 cm.
General Note
:
Includes index
Subject Term
:
Marketing - Management
Added Author
:
Massingham, Lester
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292002110664 | Adult Reference | (R) 658.802/LAN | Reference Material |