Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by
Lindstrom, Martin 1970-
Title
:
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Author
:
Lindstrom, Martin 1970-
Philip Kotler.
ISBN
:
9780743267847
Personal Author
:
Lindstrom, Martin 1970-
Publication Information
:
New York : Free Press, 2005.
Physical Description
:
xii, 237 p. : ill. ; 24 cm.
Subject Term
:
Brand name products
Business names
Advertising -- Brand name products
Advertising -- Psychological aspects.
Senses and sensation.
Added Author
:
Philip Kotler.