The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
by
Knapp, Duane E.
Title
:
The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Brand promise
Author
:
Knapp, Duane E.
ISBN
:
9780071494410
Personal Author
:
Knapp, Duane E.
Publication Information
:
New York : McGraw-Hill, 2008.
Physical Description
:
xix, 264 p. : ill. ; 24 cm.
Subject Term
:
Brand name products
Customer relations
Customer services