Strategic marketing : planning and control
by
Drummond, Graeme
Title
:
Strategic marketing : planning and control
Author
:
Drummond, Graeme
ISBN
:
9780750682718
Personal Author
:
Drummond, Graeme
Edition
:
3rd ed.
Publication Information
:
Oxford : Elsevier, c2008
Physical Description
:
xvi , 332 p. ; 25 cm.
General Note
:
Includes index.
Subject Term
:
Marketing -- Planning
Marketing -- Decision making
Marketing -- Management.
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Kuala Lumpur | 39292004163859 | Adult Reference | 658.802/DRU |
| Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul | 39292004181546 | Adult Non-fiction Book | 658.802/DRU |