Brand NFL : making and selling America's favorite sport
by
Oriard, Michael, 1948-
Title
:
Brand NFL : making and selling America's favorite sport
Author
:
Oriard, Michael, 1948-
ISBN
:
9780807831427
Personal Author
:
Oriard, Michael, 1948-
Publication Information
:
Chapel Hill : University of North Carolina Press, 2007.
Physical Description
:
326 p. ; 25 cm.
Subject Term
:
Football -- United States -- Marketing.
Football -- United States -- Management.