Market Research : An applied orientation
by
 
Malhotra, Naresh K

Title
Market Research : An applied orientation

Author
Malhotra, Naresh K

ISBN
9780132221177

Personal Author
Malhotra, Naresh K

Edition
5th ed.

Publication Information
Upper Sadle River (New Jersey) : Pearson, 2007

Physical Description
1 CD-ROM ; 4 3/4 in.

General Note
Includes CD/DVD

Subject Term
Marketing -- Research
 
Marketing research -- methodology


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004114891Accompanying Material(CD/R)658.83/MALOpen shelf