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Consumer behavior and marketing strategy

by

Peter, J. Paul

Title

:

Consumer behavior and marketing strategy

Author

:

Peter, J. Paul

Olson, Jerry C.

ISBN

:

9780071259354

Personal Author

:

Peter, J. Paul

Edition

:

8th ed.

Publication Information

:

New York : McGraw Hill, 2008.

Physical Description

:

554 p. ; 26 cm.

General Note

:

Includes index.

Subject Term

:

Consumer behavior

Marketing

Added Author

:

Olson, Jerry C.