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Marketing management and strategy

by

Doyle, Peter

Title

:

Marketing management and strategy

Author

:

Doyle, Peter

ISBN

:

9780273651505

Personal Author

:

Doyle, Peter

Edition

:

3rd

Publication Information

:

Harlow Prentice Hall 2002

Physical Description

:

xviii, 446 p. ; 25 cm.

General Note

:

Includes bibliographical references and index

Subject Term

:

Marketing

Marketing - Management