Authenticity : What consumers really want
by
 
Gilmore, James H 1959-

Title
: 
Authenticity : What consumers really want

Author
: 
Gilmore, James H 1959-
 
Pine, B. Joseph 1962-

ISBN
: 
9781591391456

Personal Author
: 
Gilmore, James H 1959-

Publication Information
: 
Boston, Massachusetts : Harvard business school press, 2007.

Physical Description
: 
1 CD-ROM ; 4 3/4 in.

General Note
: 
Includes index.
 
Includes CD/DVD

Subject Term
: 
Product management
 
Consumer behavior
 
Consumers' preferences

Added Author
: 
Pine, B. Joseph 1962-


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul123456789101Adult Non-fiction BookXX(109637.1)Material being cataloged