Integrated advertising, promotion and marketing communications
by
Clow, Kenneth E.
Title
:
Integrated advertising, promotion and marketing communications
Author
:
Clow, Kenneth E.
Baack, Donald
ISBN
:
9780130175786
Personal Author
:
Clow, Kenneth E.
Publication Information
:
New Jersey Prentice Hall 2002
Physical Description
:
xxvi, 628 p. ; 26 cm.
General Note
:
Includes index, CD
Subject Term
:
Communication in marketing
Advertising
Added Author
:
Baack, Donald
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292002137733 | Adult Reference | (R) 659.1/CLO | Being fixed/mended |