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Kleppners advertising procedure

by

Lane, W. Ronald

Title

:

Kleppners advertising procedure

Author

:

Lane, W. Ronald

King, Karen Whitehill

Russell, J. Thomas

ISBN

:

9780132308298

Personal Author

:

Lane, W. Ronald

Edition

:

17th ed.

Publication Information

:

New Jersey : Pearson/Prentice Hall, 2008.

Physical Description

:

xx, 829 p. : ill. ; 28 cm.

Subject Term

:

Advertising

Added Author

:

King, Karen Whitehill

Russell, J. Thomas