If you're so brilliant...how come your brand isn't working hard enough?
by
Cheverton, Peter
Title
:
If you're so brilliant...how come your brand isn't working hard enough?
Author
:
Cheverton, Peter
ISBN
:
9780749437282
Personal Author
:
Cheverton, Peter
Publication Information
:
London Kogan Page 2002
Physical Description
:
vi, 180 p. ; 22 cm
General Note
:
Includes Index
Subject Term
:
Product management
Brand name products