Advertising and integrated brand promotion
by
 
O'Guinn, Thomas C.

Title
: 
Advertising and integrated brand promotion

Author
: 
O'Guinn, Thomas C.
 
Allen
 
Semanik

ISBN
: 
9780324113815

Personal Author
: 
O'Guinn, Thomas C.

Edition
: 
3rd ed.

Publication Information
: 
Australia : Thomson / South-Western, c2003.

Physical Description
: 
vii, ; 28 cm.

Subject Term
: 
Advertising

Added Author
: 
Allen
 
Semanik


LibraryItem BarcodeMaterial TypeShelf Number
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul39292004154386Adult Reference(R)659.1/OGU