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Kleppner's advertising procedure

by

Russell, J. Thomas

Title

:

Kleppner's advertising procedure

Author

:

Russell, J. Thomas

Lane, W. Ronald

ISBN

:

9780130425775

Personal Author

:

Russell, J. Thomas

Edition

:

5th ed.

Publication Information

:

New Jersey : Prentice Hall, 2002.

Physical Description

:

xix, 697 p. : ill. ; 28 cm.

Subject Term

:

Advertising

Added Author

:

Lane, W. Ronald