What customers want : and why they buy
by
Solomon, Michael
Title
:
What customers want : and why they buy
The truth about.
Author
:
Solomon, Michael
ISBN
:
9780137142262
Personal Author
:
Solomon, Michael
Publication Information
:
New Jersey : Pearson Education, c2009.
Physical Description
:
x, 209 p. ; 22 cm.
Series
:
The truth about.
Series Title
:
The truth about.
Subject Term
:
Consumer behavior
Consumer -- Attitude