Conversational capital: how to create stuff people will love to talk about
by
Cesvet, Bertrand 1964-
Title
:
Conversational capital: how to create stuff people will love to talk about
Author
:
Cesvet, Bertrand 1964-
Babindki, Tony
Alper, Eric
ISBN
:
9780137145508
Personal Author
:
Cesvet, Bertrand 1964-
Publication Information
:
New Jersey : Pearson Education, c2009.
Physical Description
:
xxii, 181 p. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Branding
Added Author
:
Babindki, Tony
Alper, Eric