Managing customers for profit : strategies to increase profits and build loyalty
by
Kumar, V.
Title
:
Managing customers for profit : strategies to increase profits and build loyalty
Author
:
Kumar, V.
ISBN
:
9780132352215
Personal Author
:
Kumar, V.
Publication Information
:
New Jersey : pearson Education, c2008.
Physical Description
:
xx, 296 p. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Customer relations -- Management
Profit