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Habit : the 95% of behaviour marketers ignore

by

Martin, Neale 1957-

Title

:

Habit : the 95% of behaviour marketers ignore

Author

:

Martin, Neale 1957-

ISBN

:

9780131357952

Personal Author

:

Martin, Neale 1957-

Publication Information

:

New Jersey : Pearson Education, c2008.

Physical Description

:

xvi, 191 p. ; 24 cm.

General Note

:

Includes index.

Subject Term

:

Consumer behaviour

Habits.

Change (Psychology)

Marketing -- psyclology aspects.

Marketing -- Management.