Strategic corporate communication : a global approach for doing business in the new India
by
Argenti, Paul A.
Title
:
Strategic corporate communication : a global approach for doing business in the new India
Author
:
Argenti, Paul A.
ISBN
:
9780071549912
Personal Author
:
Argenti, Paul A.
Publication Information
:
New York : McGraw Hill, c2009.
Physical Description
:
xiv, 353 p. ; 24 cm.
Subject Term
:
Corporation -- Publics relations -- India
International business enterprises -- public relations -- India.
Communication in management