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Cross-cultural marketing

by

Dawn Burton 1961-

Title

:

Cross-cultural marketing

Author

:

Dawn Burton 1961-

ISBN

:

9780415448925

Personal Author

:

Dawn Burton 1961-

Publication Information

:

London : Routledge Taylor & Francis Group, c2009.

Physical Description

:

319p. ; 24 cm.

Subject Term

:

Marketing

Multiculturalism

Minority consumers