Strategic reputation management : towards a company of good
by
Aula, Pekka
Title
:
Strategic reputation management : towards a company of good
Author
:
Aula, Pekka
Mantere, Saku
ISBN
:
9780805864267
Personal Author
:
Aula, Pekka
Publication Information
:
New York : Routledge, c2008.
Physical Description
:
xiii, 237 p. ; 23 cm.
General Note
:
Includes bibliographical references.
Subject Term
:
Cooperate image -- management
Cooporation -- publics relations
Communication in management
Strategic planning
Added Author
:
Mantere, Saku