The marketing of technology intensive products and services : driving innovations for non-marketers
by
 
Corsi, Patrick

Title
: 
The marketing of technology intensive products and services : driving innovations for non-marketers

Author
: 
Corsi, Patrick

ISBN
: 
9781848211049

Personal Author
: 
Corsi, Patrick

Publication Information
: 
London : ISTE Ltd, c2008.

Physical Description
: 
230 p. ; 24 cm.

Subject Term
: 
High technology industries -- Marketing


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004177987Adult Reference(R)658.8/COREconomy & Business