Prove it before you promote it : how to take the guesswork out of marketing
by
 
Cuno, Steve 1954-

Title
: 
Prove it before you promote it : how to take the guesswork out of marketing

Author
: 
Cuno, Steve 1954-

ISBN
: 
9780470381182

Personal Author
: 
Cuno, Steve 1954-

Publication Information
: 
New Jersey : John wiley, c2009.

Physical Description
: 
230 p. ; 23 cm.

Subject Term
: 
Marketing -- Management.
 
Advertising -- Management
 
Marketing
 
Advertising