Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
by
Gupta, Anil K.
Title
:
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
Author
:
Gupta, Anil K.
Wang, Haiyan
ISBN
:
9780470284247
Personal Author
:
Gupta, Anil K.
Publication Information
:
New Jersey : John Wilwy & Sons, c2009.
Physical Description
:
254 p. ; 23 cm.
Subject Term
:
Marketing -- China
Marketing -- India
Globalization
Added Author
:
Wang, Haiyan