Tactical transparency : hoe leaders can leverage social media to maximize value and build their brand
by
Holtz, Shel
Title
:
Tactical transparency : hoe leaders can leverage social media to maximize value and build their brand
Author
:
Holtz, Shel
Havens, John C.
ISBN
:
9780470293706
Personal Author
:
Holtz, Shel
Publication Information
:
San Francisco : Jossey-Bass, c2009.
Physical Description
:
xiv, 297 p. ; 24 cm.
Subject Term
:
Customers relations -- management
Social media
Interactive marketing
Business communication -- blogs
Internet marketing -- management
Added Author
:
Havens, John C.