Imaging in advertising : verbal and visual codes of commerce
by
Johnson, Fren L.
Title
:
Imaging in advertising : verbal and visual codes of commerce
Author
:
Johnson, Fren L.
ISBN
:
9780415978828
Personal Author
:
Johnson, Fren L.
Publication Information
:
New York : Routledge, c2008.
Physical Description
:
xv, 251 p. ; 23 cm.
Subject Term
:
Advertising -- social aspects
Symbolism in advertising
Culture