Mobile advertising : Supercharge your brand in the exploding wireless market
by
Sharma, Chetan
Title
:
Mobile advertising : Supercharge your brand in the exploding wireless market
Author
:
Sharma, Chetan
Herzog, Joe
Melfi, Victor
ISBN
:
9780470185988
Personal Author
:
Sharma, Chetan
Publication Information
:
New Jersey : Wiley, 2008.
Physical Description
:
xxvii, 404 p. : ill, ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Internet advertising
Internet marketing
Advertising
Cellular telephones
Mobile communication systems
Added Author
:
Herzog, Joe
Melfi, Victor