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International marketing

by

Cateora

Title

:

International marketing

Author

:

Cateora

Gilly

Graham

ISBN

:

9780071288385

Personal Author

:

Cateora

Edition

:

14th ed.

Publication Information

:

New York : Mcgraw Hill, c2009.

Physical Description

:

xxxi, 711 p. : ill. ; 28 cm.

Subject Term

:

Export marketing

International business enterprises

Added Author

:

Gilly

Graham