Viral loop : the power of pass it on
by
 
Penenberg, Adam L.

Title
Viral loop : the power of pass it on

Author
Penenberg, Adam L.

ISBN
9780340994962

Personal Author
Penenberg, Adam L.

Publication Information
London : Sceptre, c2009.

Physical Description
xxix, 221 p. ; 24 cm.

Subject Term
Viral marketing
 
Online social networks -- economics aspects
 
Electronic commerce -- marketing
 
Business -- computer -- network resources