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Marketing management : knowledge and skill

by

Peter, Paul J.

Title

:

Marketing management : knowledge and skill

Author

:

Peter, Paul J.

Donnelly, James H.

ISBN

:

9780071280761

Personal Author

:

Peter, Paul J.

Edition

:

9th ed.

Publication Information

:

Boston : McGraw Hill, c2009.

Physical Description

:

xvii, 782 p. : ill. ; 25 cm.

Subject Term

:

Marketing -- Management.

Added Author

:

Donnelly, James H.

Library	Item Barcode	Material Type	Shelf Number	Status
Perpustakaan Kuala Lumpur	39292004179730	Adult Reference	(R)658.8/PET	Reference Material