Why she buy : The new strategy for reaching the world's most powerful consumers
by
Brennan, Bridget.
Title
:
Why she buy : The new strategy for reaching the world's most powerful consumers
Author
:
Brennan, Bridget.
ISBN
:
9780307450388
Personal Author
:
Brennan, Bridget.
Publication Information
:
New York : Crown Business, c2009.
Physical Description
:
viii, 322p. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Women consumers
Marketing