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Advertising management

by

Jethwaney, Jaishri

Title

:

Advertising management

Author

:

Jethwaney, Jaishri

Jain, Shruti

ISBN

:

9780195678437

Personal Author

:

Jethwaney, Jaishri

Publication Information

:

New Delhi : Oxford University Press, c2006.

Physical Description

:

xii, 716p. ; 24 cm.

General Note

:

Includes index.

Subject Term

:

Advertising -- Management

Advertising -- India

Added Author

:

Jain, Shruti