Advertising strategy : creative tactics from the outsider/in
by
Altstiel, Tom
Title
:
Advertising strategy : creative tactics from the outsider/in
Author
:
Altstiel, Tom
Grow, Jean
ISBN
:
9781412917964
Personal Author
:
Altstiel, Tom
Publication Information
:
California : Sage Publication, c2006.
Physical Description
:
xvi, 388 p. : ill. ; 28 cm.
Subject Term
:
Advertising
Added Author
:
Grow, Jean