Marketing that works : How entrepreneurial marketing can add sustainable value to any sized company
by
 
Lodish, Leornard M.

Title
Marketing that works : How entrepreneurial marketing can add sustainable value to any sized company

Author
Lodish, Leornard M.
 
Morgan, L. Howard
 
Archambeau, Shellye

ISBN
9780132390750

Personal Author
Lodish, Leornard M.

Publication Information
New Jersey : Wharton School Publishing, 2007.

Physical Description
xv, 318 p. ; 24 cm.

General Note
Includes index.

Subject Term
New business enterprises -- Management.
 
Business enterprises -- management
 
Entreprenuership

Geographic Term
Marketing -- management

Added Author
Morgan, L. Howard
 
Archambeau, Shellye


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Jabatan39292004127265Adult Reference658.8/LODEconomy & Business
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004162455Adult Reference658.8/LODEconomy & Business