The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
by
Scott, David Meerman
Title
:
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
Author
:
Scott, David Meerman
ISBN
:
9780470379288
Personal Author
:
Scott, David Meerman
Edition
:
2nd ed.
Publication Information
:
Hoboken, N.J. : John Wiley & Sons, c2010.
Physical Description
:
xxx, 289 p. ; 23 cm.
Subject Term
:
Internet marketing
Public relations