Marketing in the groundswell
by
Li, Charlene.
Title
:
Marketing in the groundswell
Author
:
Li, Charlene.
Bernoff, Josh
ISBN
:
978142229807 (hbk.)
Personal Author
:
Li, Charlene.
Publication Information
:
Boston, Massachusetts : Harvard Business Press, c2009.
Physical Description
:
xii, 131p. ; 19 cm.
General Note
:
Includes index.
Subject Term
:
Online social networks -- Economic aspects
Information society -- Economic aspects
Added Author
:
Bernoff, Josh