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Media management : A casebook approach

by

Sylvie, George

Title

:

Media management : A casebook approach

Author

:

Sylvie, George

Wicks, Jan LeBlanc

Lacy, Stephen

Hollifield, C. Ann

Sohn, Ardyth Broadrick

ISBN

:

9780805861976

Edition

:

fourth edition

Publication Information

:

New York : Lawrence Erlbaum Associates/LEA, c2008.

Physical Description

:

xi, 414p. ; 23 cm.

General Note

:

Includes references index.

Subject Term

:

Mass media -- Management -- Case studies

Added Author

:

Sylvie, George

Wicks, Jan LeBlanc

Lacy, Stephen

Hollifield, C. Ann

Sohn, Ardyth Broadrick