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Essentials of servives marketing

by

Lovelock, Christopher

Title

:

Essentials of servives marketing

Author

:

Lovelock, Christopher

Wirtz, Jochen

Chew, Patricia

ISBN

:

9789810679958

Personal Author

:

Lovelock, Christopher

Publication Information

:

Singapore : Prentice Hall, c2009.

Physical Description

:

xxxi, 567p. : ill. ; 28 cm.

Subject Term

:

Service industries -- Marketing.

Added Author

:

Wirtz, Jochen

Chew, Patricia

Library	Item Barcode	Material Type	Shelf Number	Status
Perpustakaan Kuala Lumpur	39292004179244	Adult Reference	(R)658.8/LOV	Reference Material