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Exotic visions in marketing theory and practice

by

Walle, Alf H.

Title

:

Exotic visions in marketing theory and practice

Author

:

Walle, Alf H.

ISBN

:

9781567203943

Personal Author

:

Walle, Alf H.

Publication Information

:

London Quorum Books 2002

Physical Description

:

xiv, 244 p. ; 24 cm.

General Note

:

Includes bibliographical references and index

Subject Term

:

Marketing - Research

Marketing - Social aspects