The satisfied Customer : winners and losers in the battle for buyer preference
by
Fornell, Claes
Title
:
The satisfied Customer : winners and losers in the battle for buyer preference
Author
:
Fornell, Claes
ISBN
:
9780230604063
Personal Author
:
Fornell, Claes
Publication Information
:
New York : Palgrave Mcmilan, c2007.
Physical Description
:
247 p. ; 23 cm.
Subject Term
:
Customer satisfaction
Customer relations -- Management
Customer's preferences