Marketing management : cases for creative problem solving
by
Weinstein, Laurence
Title
:
Marketing management : cases for creative problem solving
Author
:
Weinstein, Laurence
Annavarjula, Madan
ISBN
:
9780324027372
Personal Author
:
Weinstein, Laurence
Publication Information
:
Australia South-Western College Publishing 2001
Physical Description
:
xi, 180 p. ; 25 cm.
Subject Term
:
Marketing - Decision making - Case studies
Marketing - Management - Case studies
Added Author
:
Annavarjula, Madan