The design of business : why design thingking is the next competitive advantage
by
Martin, Roger
Title
:
The design of business : why design thingking is the next competitive advantage
Author
:
Martin, Roger
ISBN
:
9781422177808
Personal Author
:
Martin, Roger
Publication Information
:
Massachusetts : Havard Business School Publishing, c2009.
Physical Description
:
xiii, 191 p. ; 22 cm.
General Note
:
Includes index.
Subject Term
:
Creative ability in business
Lateral thingking
Creative thingking
Knowledge management
Management