Service innovation : how to go from customer needs to breakthrough services
by
Bettencourt, Lance A.
Title
:
Service innovation : how to go from customer needs to breakthrough services
Author
:
Bettencourt, Lance A.
ISBN
:
9780071713009
Personal Author
:
Bettencourt, Lance A.
Publication Information
:
New York : McGraw-Hill, c2010.
Physical Description
:
xxix, 255 p. ; 24 cm.
Subject Term
:
Customer services
Customer services -- Technological innovations